I spotted here some tweets with Storify that could give the big idea behind each topics. The presentations are hosted on www.iab-community.be, a new platform for the digital community I invite you to check out. If you need more trends in digital, I shared a presentation (at the end of this post) that summarizes 9 mega trends in mobile world.
Feel free to share you thoughts in the comment section below.
[View the story "Embrace the connected consumer #ThinkIAB" on Storify]
Katrina Dodd, Contagious (@konfectious)
Creative digital marketing shower: Augmented Content: Traditional TV advertising is a disruptive experience
Presentation: Augmented Content
Bart Becks, Sonic Angel – Founder & co-CEO (@BartBecks)
Should every agency & advertiser act like a start-up?
Jean Derély, Betagroup – Founder (@jeanderely)
Digital innovation from the startup world
Alison Fennah, IAB Europe – Vice president, research and marketing (@alisonfennah)
Mediascope 2012: European Preview and a first glimpse of the Belgian digital consumer
Christina Jenkins, LinkedIn – Research & insights, EMEA (@chrgoolondon)
The Power of Connections – Linking people, behaviors and data to provide insights around the digital professional
Noëlle Stevens, RTL Belgium – Head of marketing new media (@noulle)
Does size matter? The connected consumer’s opinion
Ervan Pouliquen, Microsoft Advertising – COO/CML Belux (@epouliquen)
How TV & Online can work better together
Tim Elkington, IAB UK – Director of research & strategy (@timelkington)
Live on Planet Brand
Presentation : Top 10 reasons online is great for brands
Frank Bekkers, Mobile Vikings – CEO (@flatfrank)
Mobile Vikings, the digital story
Rudy Dewaele, Dotopen.com – CNO & Co-founder (@mtrends)
Around The World in 20 Apps
Gerd Leonhard, The Future Agency – Futurist, author and CEO (@gleonhard)
Future scenario’s in advertising and marketing.
Need more trends? Check out this high quality content presentation for mobile experts.
Thanks to @combell for giving me the opportunity to attend it and @iab_belgium for making this happened.
I have read many articles or reviews on this topic except this post is really a pleasant article, keep up the good work.