Audio-book – “Start Something That Matters”

Blake Mycoskie relates his own story of TOMS Shoes (based in Santa Monica). The idea behind his company is: you buy a pair of shoes and a new pair will be donated to a child in need of shoes. What I hold through is the art of his storytelling: he has obviously been capable to deliver the power to his customers to spread his message.

However I think that out of the 5 hours of listening, only the half got my attention ’cause the rest was not especially linked to his story like business cases you’ve already heard a thousand times before. Despite this, Blake is passionate, down to earth and he never gives up so only for this, he deserves to be listened to at least once.

I give 3/5 as overall score. You can buy it here.

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