My Story of Self-Education – My 1st Pecha Kucha

Last Saturday I was invited as speaker by ID Campus for the Pecha Kucha Maastricht in Liège. A “Pecha Kucha” is a presentation format that is based on a simple idea: 20 images x 20 seconds. This means to me a totally new exercise so new challenge I wanted to took up !

How was it? Well, once again…could not resist Michaeling… To understand you just need to watch the video (here below) until the very end.

Jeremy Corman - Self-Education

Nice start…
Photo credit: Bert Janssen

Jeremy Corman - Pecha Kucha Maastricht

Here another slide…
Photo credit: Bert Janssen


My story is about how and why I realized that self-education is the best way to build an interesting future.

Jeremy Corman - Pecha Kucha - Michael Jackson

But finally could not resist Michaeling!
Photo credit: Bert Janssen

Thank you to Fred for helping me to connect the dots… 😉

Thank you Dao Nguyen for your tips right before the presentation.

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Hey Social Consumer, Better Call the Expert

Présentation lors du Café Numérique Liège S03 #1: La Montée du Social Consumer & The Bocal Public Launch, devant une audience (de 150 personnes) très conviviale, réceptive et réactive sur les réseaux sociaux. Chouette expérience à réitérer. En attendant, je vous partage la présentation avec un transcript plus ou moins (in-)complet, voire dans les notes sur le site slideshare. C’est le coté muddled du blog, et j’aime ça…

– Réponse à un tweet de Fred Colantonio via le TweetWall Pro durant la conférence :

JeremC: Plutôt des influencers. Cela dit, un influenceur non-expert dans un domaine est un leurre. Un expert non-influent est du gâchis.

Mes prochaines présentations :

Je laisserai le soin à l’excellente équipe d’Universem d’aborder l’aspect plus technique du SEO, pour me contenter de parler du rôle que joue l’Inbound Marketing dans le référencement et du concept novateur The Bocal.

À suivre…

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3 Awesome Tools to Rock your Communication

Here are 3 ******** great tools that I really enjoy to use in digital campaigns. Just wanted to share it with you guys, it’s awesome, it’s free and OMG it’s from Begium !

Storify

Curation is the next big challenge users are facing for the coming years. Because we’re living in world of information deluge, we damn need people to bring to light what’s most relevant to us from the different digital channels, including social medias. For me, the best tool to complete the task is Storify.

I love it for:

  • after-events stories
  • news feed focused on your market segment embedded in your website
  • alternative to blog production, less time-consuming (you can also use the collaborative feature).

Tweetwall Pro

Empowering social interactions happening at your events: to bring fun, increase interactions and having real-time impact outside of the walls of your events. It’s been now almost 3 years we love having a Tweetwall Pro for each Café Numérique Liège events, this is a true love story…

I love it for:

  • debates
  • music festivals
  • television broadcast.

Checkthis

I love to use Checkthis as extra tool to communicate stuff I do not publish on a regular basis or for “things that do not fit in a status update.” It’s simple, fast, and beautiful !

I love it for:

  • press releases
  • jobs offers
  • invitations.
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“The Man in the Arena”

AucteliaOver the past few weeks, relentless work has been achieved by the Auctelia team: ITs, CEOs, Maketers,… We are now all proud to release the new platform: www.auctelia.com  Huge milestone achieved. Great new features are coming and a few bugs need to be squashed: so also stay tuned in the coming weeks. At the end, getting the used equipment world: easy, innovative and integrated it’s our mission and what we believe in.

-Illustration quote-

“The Man in the Arena”Theodore Roosevelt at the Sorbonne in Paris, France on April 23, 1910.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

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Digital Marketing : Cream of the Crop Links

Here some top pearls I curated among Digital Marketing content I recently read. This is the cream of the crop about Social Media Marketing, Content Marketing, Digital Marketing practices or even some Management thoughts.

[View the story “Digital Marketing : Cream of the Crop Links” on Storify]

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Embrace the connected consumer #ThinkIAB

I spotted here some tweets with Storify that could give the big idea behind each topics. The presentations are hosted on www.iab-community.be, a new platform for the digital community I invite you to check out. If you need more trends in digital, I shared a presentation (at the end of this post) that summarizes 9 mega trends in mobile world.

Feel free to share you thoughts in the comment section below.

[View the story “Embrace the connected consumer #ThinkIAB” on Storify]

Katrina Dodd, Contagious (@konfectious)

Katrina Dodd

Creative digital marketing shower: Augmented Content: Traditional TV advertising is a disruptive experience

Presentation: Augmented Content

Bart Becks, Sonic Angel – Founder & co-CEO (@BartBecks)

Bart Becks

Should every agency & advertiser act like a start-up?

Jean Derély, Betagroup – Founder (@jeanderely)

jean Derely

Digital innovation from the startup world

Presentation

Alison Fennah, IAB Europe – Vice president, research and marketing (@alisonfennah)

Alison Fennah

Mediascope 2012: European Preview and a first glimpse of the Belgian digital consumer

Presentation

Christina Jenkins, LinkedIn – Research & insights, EMEA (@chrgoolondon)

Christina Jenkins

The Power of Connections – Linking people, behaviors and data to provide insights around the digital professional

Noëlle Stevens, RTL Belgium – Head of marketing new media (@noulle)

Christina Jenkins

Does size matter? The connected consumer’s opinion

Presentation

Ervan Pouliquen, Microsoft Advertising – COO/CML Belux (@epouliquen)

Ervan Pouliquen

How TV & Online can work better together

Presentation: Cross screen

Tim Elkington, IAB UK – Director of research & strategy (@timelkington)

Tim Elkington

Live on Planet Brand

Presentation : Top 10 reasons online is great for brands

Frank Bekkers, Mobile Vikings – CEO (@flatfrank)

Frank Bekkers

Mobile Vikings, the digital story

Presentation

Rudy Dewaele, Dotopen.com – CNO & Co-founder (@mtrends)

Rudy Dewaele

Around The World in 20 Apps

Gerd Leonhard, The Future Agency – Futurist, author and CEO (@gleonhard)

Gerd Leonhard

Future scenario’s in advertising and marketing.

Future advertising PUBLIC

Need more trends? Check out this high quality content presentation for mobile experts.

Mobile megatrends 2012

View more presentations from VisionMobile

Thanks to @combell for giving me the opportunity to attend it and @iab_belgium for making this happened.

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Audio-book – Linchpin

I’ve been recommending this book many times since I attended Seth Godin‘s conference in Laguna Beach about 2 years ago. I read it a couples times and finally even bought the audio version, no need to say how I stick into it.
So I’m gonna try to select the parts and ideas I appreciated the most about: Education Fear of change and leadingArt.

Wood Wilson about public education:
“We want one class of persons to have a liberal education, and we want another class of persons, a very much larger class, of necessity, in every society, to forgo the privileges of a liberal education and fit themselves to perform specific difficult manual tasks”

The essential thing measured by school is whether or not you are good at school.

What they should teach in school:
1. Solve interesting problems
2. Lead

The Resistance at Work
“See, I told you it would never work.” You’ve presented your great idea, and people hate it. They ridicule you and threaten you and tell you to go away. Your subconscious speaks up. It says something like, “You should have listened to me. You really blew it.” Or perhaps it says, “I knew you shouldn’t have done that.”
Who, exactly, is “you”? And whom is this voice addressing?
The voice in your heard has revealed the resistance. It is trying to teach the daemon a lesson, encouraging it to be more careful nest time. The lizard hates your genius, and tries to stamp it out. When you hear this dialogue, don’t listen to it. Remember that it serves as proof of the resistance, and guard yourself even more diligently to ignore it.

The Lichpin, The Artist, and the Map
You must become indispensable to thrive in the new economy. The best ways to do that are to be remarkable, insightful, an artist, someone bearing gifts. To lead. The worst way is to conform and become a cog in a giant system.
What does it take to lead?
The key distinction is the ability to forge your own path, to discover a route from one place to another that hasn’t been paved, measured, and quantified. So many times we want someone to tell us exactly what to do, and so many times that’s exactly the wrong approach.
Diamond cutters have an intrinsic understanding of the stone in their hands. They can touch and see exactly where the best lines are; they know. The greatest artists do just that. They see and understand the challenges before them, without carrying the baggage of expectations or attachment. The diamond cutter doesn’t imagine the diamond he wants. Instead, he sees the diamond that is possible.

Of course, I definitively give 5/5 as overall score. If I really had to find a negative point, the only thing I could say is that Seth Godin miss a bit in linking all the dots into a story. If in one way or another, he could develop the big picture like he tells a story, I think he could have even larger audience.

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Compte rendu de la conférence “Performance marketing”

Organisée par Olivier De Doncker, la conférence Performance Marketing (en fr.) a abordé plusieurs canaux e-marketing: Affiliate Marketing / SEO / Emailing / optimisation de conversion et analyse web. Chacun de ces canaux se perfectionne rapidement donnant naissance à un marché de services e-marketing de plus en plus segmenté. En survolant les principaux canaux, ce type de conférence m’a permis de déceler d’éventuelles pistes non-exploitées à 100% et de se mesurer par rapport aux résultats moyens obtenus par différents acteurs.

Voici une petite compilation de mes notes prises sur le tas. Brouillon et incomplet, j’en conviens. Vous voilà prévenus, sentez-vous libre d’y apporter votre contenu.

Continue reading

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Between frustration and pride (Case study Cc @IronPlanet)

As growing startup, at Auctelia, we usually do not have the time to focus or really care about competition. Although we do not ignore it. Here’s a quick picture: The biggest competitor on the market is Ritchie Bros, their gross auction proceeds were $729 million for the first quarter 2010. One of the following leaders as marketplace for used heavy equipment is IronPlanet which announced $162 million gross merchandise volume over first quarter 2010. Pretty big right?

Well, the latter – IronPlanet – made me feel frustrated and proud all at the same time when I fall on their Adwords campaign. I found out their practice after monitoring our SEO performances by simply taping “Auctelia” in Google search. Here what I got: “Auctelia http://www.ironplanet.com Enchère occasion équip. construc. Examiné & Garanti Enchère en ligne”. (see screenshot below)

This ads in French has been seen in Belgium, Luxembourg and France.

This ads in French has been seen in Belgium, Luxembourg and France. Btw, "why this ads?" is here a legitimate question.

This was frustrating as it is, of course totally illegal, this appears at the first place and steals our prospects and customers. At the same time, this something a startup’s life could be proud of. Being noticed by one of the major companies in the industry so they considered there’s enough value in Auctelia brand name they can use exploit it this way, could be seen as kind of sign of an achievement. Am I wrong?

It took 8 days for Google to stop the ads after our immediate report. However, IronPlanet is still using Auctelia as keyword in their Adwords campaigns, this time it is allowed by Google. This practice (much more frequent) is personally not in my business ethics but this is here another debate…

What is your feelings about that? Have you ever experienced the same case? Does Apple, Amazon or Microsoft use any startup’s brand name in their campaigns?…

“The only variable you can control is your work ethic” Jason Nazar.

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Audio-book – “Start Something That Matters”

Blake Mycoskie relates his own story of TOMS Shoes (based in Santa Monica). The idea behind his company is: you buy a pair of shoes and a new pair will be donated to a child in need of shoes. What I hold through is the art of his storytelling: he has obviously been capable to deliver the power to his customers to spread his message.

However I think that out of the 5 hours of listening, only the half got my attention ’cause the rest was not especially linked to his story like business cases you’ve already heard a thousand times before. Despite this, Blake is passionate, down to earth and he never gives up so only for this, he deserves to be listened to at least once.

I give 3/5 as overall score. You can buy it here.

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