Tag Archives: audible

OMG! Looks like Seth Godin read my shit!

The Icarus Deception: How High Will You Fly?, Seth GodinIn his new book “The Icarus Deception“, Seth Godin rewrote the same message he began to spread in 2010 in his book Linchpin.

Hugh MacLeod reviewed rightly:

In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

And from Linchpin?  “Everyone’s an artist now.”

In other words Linchpin’s message is: “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.”

In my review of Linchpin, I had mentioned “I definitively give 5/5 as overall score. If I really had to find a negative point, the only thing I could say is that Seth Godin miss a bit in linking all the dots into a story. If in one way or another, he could develop the big picture like he tells a story, I think he could have even larger audience.”

Well, this is exactly what Seth improved in his new book.  Today, Seth describes the big picture (Linchpin’s message) through the Greek mythology story of Icarus.

Thanks Seth for reading my reviews. Next time I hope you’ll give me a call buddy! 😉

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Audio-book – “Getting More: How to Negotiate to Achieve Your Goals in the Real World”

I recently subscribed to a Audible.com account to kill time with some audio-books I can listen to during my almost everyday round trip Liège/Court-Saint-Etienne.

This time however, I want to take a pot shot… Audible.com was promoting one of the most popular audio-books severals weeks ago: “Getting More: How to Negotiate to Achieve Your Goals in the Real World” by Stuart Diamond. Appealing title, so after reviewing ratings (average almost 5 stars) and comments I decided to buy it. I spent about 1500 km in like 1,5 week, so about 18 hrs and 39 mins (I don’t know how much CO2) listening to my first purchase on Audible.com, to get rid of it!

My opinion: Telling many anecdotes is fine, it’s always good to hear some practical approaches but some of them are just too repetitive and systematic. Sometimes I had like 3 or 4 cases for one single “bullet point”. Finally “Getting More” is not getting less because it helps to review some good old sales techniques but I won’t give more than 2/5 as global rate.

If you ask me what instead? I would say “How to Master the Art of Selling Anything” by Tom Hopkins, much more sales oriented but also much more inspiring and exciting (thanks to @Chrisldr for this recommendation). 😉

By the way, thanks to Michel Stoove who suggested me Audible.com on a question I posted on Google+, still a great website anyway.

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