Tag Archives: audio-book

OMG! Looks like Seth Godin read my shit!

The Icarus Deception: How High Will You Fly?, Seth GodinIn his new book “The Icarus Deception“, Seth Godin rewrote the same message he began to spread in 2010 in his book Linchpin.

Hugh MacLeod reviewed rightly:

In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

And from Linchpin?  “Everyone’s an artist now.”

In other words Linchpin’s message is: “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.”

In my review of Linchpin, I had mentioned “I definitively give 5/5 as overall score. If I really had to find a negative point, the only thing I could say is that Seth Godin miss a bit in linking all the dots into a story. If in one way or another, he could develop the big picture like he tells a story, I think he could have even larger audience.”

Well, this is exactly what Seth improved in his new book.  Today, Seth describes the big picture (Linchpin’s message) through the Greek mythology story of Icarus.

Thanks Seth for reading my reviews. Next time I hope you’ll give me a call buddy! 😉

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Audio-book – Linchpin

I’ve been recommending this book many times since I attended Seth Godin‘s conference in Laguna Beach about 2 years ago. I read it a couples times and finally even bought the audio version, no need to say how I stick into it.
So I’m gonna try to select the parts and ideas I appreciated the most about: Education Fear of change and leadingArt.

Wood Wilson about public education:
“We want one class of persons to have a liberal education, and we want another class of persons, a very much larger class, of necessity, in every society, to forgo the privileges of a liberal education and fit themselves to perform specific difficult manual tasks”

The essential thing measured by school is whether or not you are good at school.

What they should teach in school:
1. Solve interesting problems
2. Lead

The Resistance at Work
“See, I told you it would never work.” You’ve presented your great idea, and people hate it. They ridicule you and threaten you and tell you to go away. Your subconscious speaks up. It says something like, “You should have listened to me. You really blew it.” Or perhaps it says, “I knew you shouldn’t have done that.”
Who, exactly, is “you”? And whom is this voice addressing?
The voice in your heard has revealed the resistance. It is trying to teach the daemon a lesson, encouraging it to be more careful nest time. The lizard hates your genius, and tries to stamp it out. When you hear this dialogue, don’t listen to it. Remember that it serves as proof of the resistance, and guard yourself even more diligently to ignore it.

The Lichpin, The Artist, and the Map
You must become indispensable to thrive in the new economy. The best ways to do that are to be remarkable, insightful, an artist, someone bearing gifts. To lead. The worst way is to conform and become a cog in a giant system.
What does it take to lead?
The key distinction is the ability to forge your own path, to discover a route from one place to another that hasn’t been paved, measured, and quantified. So many times we want someone to tell us exactly what to do, and so many times that’s exactly the wrong approach.
Diamond cutters have an intrinsic understanding of the stone in their hands. They can touch and see exactly where the best lines are; they know. The greatest artists do just that. They see and understand the challenges before them, without carrying the baggage of expectations or attachment. The diamond cutter doesn’t imagine the diamond he wants. Instead, he sees the diamond that is possible.

Of course, I definitively give 5/5 as overall score. If I really had to find a negative point, the only thing I could say is that Seth Godin miss a bit in linking all the dots into a story. If in one way or another, he could develop the big picture like he tells a story, I think he could have even larger audience.

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Audio-book – “Start Something That Matters”

Blake Mycoskie relates his own story of TOMS Shoes (based in Santa Monica). The idea behind his company is: you buy a pair of shoes and a new pair will be donated to a child in need of shoes. What I hold through is the art of his storytelling: he has obviously been capable to deliver the power to his customers to spread his message.

However I think that out of the 5 hours of listening, only the half got my attention ’cause the rest was not especially linked to his story like business cases you’ve already heard a thousand times before. Despite this, Blake is passionate, down to earth and he never gives up so only for this, he deserves to be listened to at least once.

I give 3/5 as overall score. You can buy it here.

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Audio-book – “Getting More: How to Negotiate to Achieve Your Goals in the Real World”

I recently subscribed to a Audible.com account to kill time with some audio-books I can listen to during my almost everyday round trip Liège/Court-Saint-Etienne.

This time however, I want to take a pot shot… Audible.com was promoting one of the most popular audio-books severals weeks ago: “Getting More: How to Negotiate to Achieve Your Goals in the Real World” by Stuart Diamond. Appealing title, so after reviewing ratings (average almost 5 stars) and comments I decided to buy it. I spent about 1500 km in like 1,5 week, so about 18 hrs and 39 mins (I don’t know how much CO2) listening to my first purchase on Audible.com, to get rid of it!

My opinion: Telling many anecdotes is fine, it’s always good to hear some practical approaches but some of them are just too repetitive and systematic. Sometimes I had like 3 or 4 cases for one single “bullet point”. Finally “Getting More” is not getting less because it helps to review some good old sales techniques but I won’t give more than 2/5 as global rate.

If you ask me what instead? I would say “How to Master the Art of Selling Anything” by Tom Hopkins, much more sales oriented but also much more inspiring and exciting (thanks to @Chrisldr for this recommendation). 😉

By the way, thanks to Michel Stoove who suggested me Audible.com on a question I posted on Google+, still a great website anyway.

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