Tag Archives: Seth Godin

OMG! Looks like Seth Godin read my shit!

The Icarus Deception: How High Will You Fly?, Seth GodinIn his new book “The Icarus Deception“, Seth Godin rewrote the same message he began to spread in 2010 in his book Linchpin.

Hugh MacLeod reviewed rightly:

In his best-known book, Purple Cow, Seth’s message was, “Everyone’s a marketer now.” In All Marketers Are Liars, his message was, “Everyone’s a storyteller now.” In Tribes, his message was, “Everyone’s a leader now.”

And from Linchpin?  “Everyone’s an artist now.”

In other words Linchpin’s message is: “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.”

In my review of Linchpin, I had mentioned “I definitively give 5/5 as overall score. If I really had to find a negative point, the only thing I could say is that Seth Godin miss a bit in linking all the dots into a story. If in one way or another, he could develop the big picture like he tells a story, I think he could have even larger audience.”

Well, this is exactly what Seth improved in his new book.  Today, Seth describes the big picture (Linchpin’s message) through the Greek mythology story of Icarus.

Thanks Seth for reading my reviews. Next time I hope you’ll give me a call buddy! 😉

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Audio-book – Linchpin

I’ve been recommending this book many times since I attended Seth Godin‘s conference in Laguna Beach about 2 years ago. I read it a couples times and finally even bought the audio version, no need to say how I stick into it.
So I’m gonna try to select the parts and ideas I appreciated the most about: Education Fear of change and leadingArt.

Wood Wilson about public education:
“We want one class of persons to have a liberal education, and we want another class of persons, a very much larger class, of necessity, in every society, to forgo the privileges of a liberal education and fit themselves to perform specific difficult manual tasks”

The essential thing measured by school is whether or not you are good at school.

What they should teach in school:
1. Solve interesting problems
2. Lead

The Resistance at Work
“See, I told you it would never work.” You’ve presented your great idea, and people hate it. They ridicule you and threaten you and tell you to go away. Your subconscious speaks up. It says something like, “You should have listened to me. You really blew it.” Or perhaps it says, “I knew you shouldn’t have done that.”
Who, exactly, is “you”? And whom is this voice addressing?
The voice in your heard has revealed the resistance. It is trying to teach the daemon a lesson, encouraging it to be more careful nest time. The lizard hates your genius, and tries to stamp it out. When you hear this dialogue, don’t listen to it. Remember that it serves as proof of the resistance, and guard yourself even more diligently to ignore it.

The Lichpin, The Artist, and the Map
You must become indispensable to thrive in the new economy. The best ways to do that are to be remarkable, insightful, an artist, someone bearing gifts. To lead. The worst way is to conform and become a cog in a giant system.
What does it take to lead?
The key distinction is the ability to forge your own path, to discover a route from one place to another that hasn’t been paved, measured, and quantified. So many times we want someone to tell us exactly what to do, and so many times that’s exactly the wrong approach.
Diamond cutters have an intrinsic understanding of the stone in their hands. They can touch and see exactly where the best lines are; they know. The greatest artists do just that. They see and understand the challenges before them, without carrying the baggage of expectations or attachment. The diamond cutter doesn’t imagine the diamond he wants. Instead, he sees the diamond that is possible.

Of course, I definitively give 5/5 as overall score. If I really had to find a negative point, the only thing I could say is that Seth Godin miss a bit in linking all the dots into a story. If in one way or another, he could develop the big picture like he tells a story, I think he could have even larger audience.

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The 21 Golden Rules of Entrepreneurship – A Real Life Fable by Jason Nazar

I’ve never been so inspired since I attend the  Seth Godin‘s conference about his book “Linchpin” in Sandiego. I met Jason Nazar (CEO and co-founder of Docstoc) 2 years ago when I was in Santa Monica for an internship in O2 MAX Fitness Club with the great personal trainer and CEO Karen Jashinsky. Even I did not attend the conference at UCSB  in the video below, I truly enjoyed going to the “Startups Uncensored” events at the Santa Monica Public Library. Jason Nazar is one of those speakers I am going to remember 10 years from now! He’s probably the guy who inspired me to organize events like for Café Numérique Liège. So Jason, would you consider being my mentor? 😉

Anyway, if I had to pick up on only one thing this would be: “I’ll see it, when I’ll believe it”.

Entrepreneurship is nothing if not challenging and exciting. In this video Jason Nazar, the CEO and co-founder of Docstoc, lays out the 21 golden rules that aspiring entrepreneurs need to follow if they wish to overcome the inevitable hardships that new ventures bring. The presentation was given to a group of students studying entrepreneurship at Jason’s alma-mater, the University of California at Santa Barbara.

Rather than simply listing cliché business lessons, Jason shares personal stories explaining how he arrived at each of the 21 rules and how you can use them in your own life. He doesn’t try to mask the challenges associated with entrepreneurship, but he does demystify the process of starting with nothing and ending up with a successful company. More importantly, he explains how you develop the attitude necessary to become a successful entrepreneur.

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